10 Things I Hate About Branding

ONE: Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that I can’t!

TWO: I hate having to remind businesses that their brand is more than their logo. I have every design shop and ad specialty shop to blame for the mis-information I guess. (I could be painting with big a brush too)

THREE: I hate companies who don’t realize that branding is a top down initiative. Without the captain on board, who’s piloting the brand?

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10 Things I Hate About Branding