Author Archive

Social Media Revolution – Fact or Fad?

By Lennie Appelquist · August 20, 2009 · Filed in social media · No Comments »

  Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think it does. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account for 1%…

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Social Media Revolution – Fact or Fad?

Fired over Facebook

By Lennie Appelquist · March 1, 2009 · Filed in Uncategorized · No Comments »

Teenager fired for complaining about job on Facebook

Ok – here’s the deal. Don’t put anything on your social network pages that you don’t want the ENTIRE world to know about. You on Facebook is a window to your life – or so is the perception of people who read what you post on Facebook

Original post: 
What NOT to put on Your Facebook Profile

The Power of Twitter Introductions

By Lennie Appelquist · February 28, 2009 · Filed in Branding, Marketing · No Comments »

Funny thing happened on my way to filming a Twitter Introduction… Yesterday morning, I uploaded a Twitter Introduction Video to YouTube. I had seen a few others and thought that the notion of a Twitter Introduction video would be great. Twitter is such an amazing platform.

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The Power of Twitter Introductions

Marketing Like a Rock Star, Take Two

By Lennie Appelquist · February 24, 2009 · Filed in Marketing · No Comments »

Marketing Lessons From Christina Aguilera

While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques.

 

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Marketing Like a Rock Star, Take Two