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Common Linking Methods of Affiliate Programs Explained

By Vera Raposo · May 16, 2010 · Filed in Marketing, seo · No Comments »

If you’re a small business owner, an affiliate marketing program is a fantastic opportunity to make a lot of money without having to have a lot of capital or overhead costs.  And if you have a web page, affiliate marketing is a great way to make quick cash without adding a lot of extra work. But just because you find a popular webpage to promote your product or the right product to promote on your page, doesn’t mean it’s going to work.  In affiliate marketing, it’s all about the link.  The kind of link you use and what you link to are going to make all the difference. Here are the most common methods of linking for affiliate programs: Photo Courtesy of Paul O’Connell – Text links These are a good way to put links on your site because they stand out, but at the same time, still look natural and don’t have the appearance of an ad.  When you have a related word in your text, just embed a link in the word to a product or website.  But if you overload your text with links, it will become unreadable or just annoying. – Banner Links These are ads that are usually at the top or side of the page.  They can be plain, but are often catchy to try to get the attention of the reader. Just remember that people who surf the internet a lot see hundreds of banners in a day and ignore pretty much all of them.  If you’re going to make advertisement banners, make something that’s going to stand out and get you noticed.  The more clever and unique, the better. – Search Box Most people are familiar with search boxes embedded in a website that will do a Google or Yahoo search of the web.  You can embed search boxes that will do this type of search, but search a marketer’s webpage instead of the whole internet.  That way people can search an affiliate marketer’s website, sometimes without even knowing it.  And they can find exactly what they’re looking for, even if the marketer has thousands of products

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Common Linking Methods of Affiliate Programs Explained

Customer Testimonials: How To Use Them To Benefit Your Business

By Vera Raposo · August 5, 2009 · Filed in Marketing · No Comments »

People buy for a number of reasons.  We buy because we like the personality behind a product or company.  We buy because the product or service taps into an emotional need and we buy because experts tell us to – credibility and authority.

Customer testimonials can help tap into all of these buying behaviors and they’re much more effective than sales copy because they’re coming from an outside, presumably unbiased, source.  Testimonials are worth their weight in gold!  Here’s how and where to use them to their fullest.

Website real estate

One of the popular locations to place your most powerful testimonials is right on your home page. Many website owners situate them in a sidebar so they stand out from the rest of the content on the page or they place them in the midst of the content in a call out box. Your most powerful testimonials will be the ones: Provided from notable personalities or names in your industry.

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Customer Testimonials: How To Use Them To Benefit Your Business

Time To Unlock Your Potential

By Vera Raposo · July 20, 2009 · Filed in Productivity · No Comments »

Today I was Inspired by Yaro Starak’s recent Birthday Milestone Blog Post  “ How To Become Comfortable With Yourself .” It’s great to see the journey Yaro has taken and how we can incorporate positive things into our lives to develop and unlock our potential.

You are capable of doing amazing things , of achieving all of your hopes, dreams and goals and living the life you want to live.  You were born with this ability.  So what happened? 

Life happened. Along the way, you picked up a few limiting beliefs, behaviors and some negative thoughts.  It happens to everyone.  The good news is there’s something you can do about it.  Here are a few tips and suggestions to begin to unlock your potential.

Recognize negative thoughts. We all have negative thoughts.  We think things like, “I’m bad with money or I’m just no good at _____” all the time.  We do it automatically, without thinking.  So the first step is to begin to filter these negative thoughts.  Start to recognize them.  When you do recognize them, change them to be positive thoughts.  For example, “I’m good with money or I am good at ________” If that feels to forced then consider letting the negative thoughts go.  For example, you can say to yourself, “I have had some trouble with money in the past but I’m looking forward now and am good with money now.” This strategy enables you to let go of your past mistakes, and believe me everyone has made mistakes, and to positively focus on the future and what you’re capable of.

Assess your strengths. Have you ever noticed that if you receive 10 compliments in one day and one criticism, you focus on the criticism?  It’s our nature to focus on the negative and the areas where we’re not so strong.  However, focusing on our strengths is much more productive and quite honestly your strengths are where you’re going to achieve your success.  So let those weaknesses go, ignore the criticism, and be proud of who you are.

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Time To Unlock Your Potential