Copycat Marketing: Small Business Marketing Mistake #1

So one of my biggest pet peeves when it comes to small business marketing is what I call ‘copycatting’. Here’s what happens… A small business owner knows they needs to market and promote their business, so they look to others in their industry to find out what they are doing and figure ‘Hey, that guy is doing well…so whatever he’s doing must be working…and I’m just going to copy him’. The fact is, 80% of companies within any industry all copy each other..WHETHER THE TACTIC WORKS OR NOT. If you want a true competitive advantage, do what I call ‘Synergizing’. Don’t just look at the major players in your industry – start looking OUTSIDE your industry for success practices, strategies and tactics that you can apply to YOUR business. Your competition will be too busy copying each other to realize what you are doing and that you are slowly stealing all the business away from them.

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Copycat Marketing: Small Business Marketing Mistake #1