Copycat Marketing: The Sequel
The other major ‘copycatting’ mistake I see is that small businesses look to big businesses for advertising ideas…and they end up using ‘awareness’ advertising. Listen…your marketing budget is not $100,000,000 (if it is, give me a call…lets talk!) Which means that every dollar you spend should be tracked. If you do ANY form of advertising you should be able to calculate the return on investment. And now with all the online options like pay-per-click advertising you really have no excuses to create an ad that says ‘Here’s my company name, here’s a pretty picture of what we do, and here’s a life size replica of our company logo’.