Customer Testimonials: How To Use Them To Benefit Your Business

People buy for a number of reasons.  We buy because we like the personality behind a product or company.  We buy because the product or service taps into an emotional need and we buy because experts tell us to – credibility and authority.

Customer testimonials can help tap into all of these buying behaviors and they’re much more effective than sales copy because they’re coming from an outside, presumably unbiased, source.  Testimonials are worth their weight in gold!  Here’s how and where to use them to their fullest.

Website real estate

One of the popular locations to place your most powerful testimonials is right on your home page. Many website owners situate them in a sidebar so they stand out from the rest of the content on the page or they place them in the midst of the content in a call out box. Your most powerful testimonials will be the ones: Provided from notable personalities or names in your industry.

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Customer Testimonials: How To Use Them To Benefit Your Business