Facebook advertising

I’ve been studying my habits when it comes to Facebook ads….almost 90% of the time I will: a) be attracted by the IMAGE b) read the headline and then if I’m interested c) read the copy d) click on the ad Seems to be the case over and over again.  Just curious if you’ve had the same experience, because if that is the case then its the image that’s most important (strictly for getting attention…I don’t even think the photo has to be totally related to the rest of the ad…and more importantly….the entire ad doesn’t necessarily have to be related to the webpage where you are being directed…it just needs to get the ‘right’ people to click!) The beauty of Facebook advertising is that you can target people based on who ‘they’ are….and not based on ‘what’ you are offering (as in the case of Google advertising).  So as long as the ‘right’ people are clicking, then your chances of conversion are pretty good! I’ve had some interesting results with clients advertising on Facebook.  Hope you do as well.

Original post:
Facebook advertising