Heard It Through The Grapevine

Okay…this isn’t really a marketing lesson. More of an observation about human behaviour that has fascinated me over the years. Each day, people spread buzz about the latest trends. We talk about things that interest us, things that are newsworthy, things we’ve ‘heard’. That’s my favourite….when people say “I heard…”. Let me give you an example. A few co-workers, hanging around the water cooler, start talking about a movie that’s coming out…when one of them says “I heard its supposed to be the biggest movie of the summer.” Here’s what kills me…they ‘heard’ it in an AD FOR THE MOVIE!!! (But they make it seem like they got it from a trusted news source or from their best friend) My next favourite thing is when people say “Everyone thinks….” For example – “Everyone thinks our prices are too high” (when really, only 1 or 2 people made the complaint…out of 100,000 potential people that could have made the complaint) Yes, its not my usual post. Just something to make you say “Hmmmmmm….”

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Heard It Through The Grapevine