Supersizing case study #1
As part of my coaching process I teach my clients to find ways to ‘Supersize’… The term comes from the geniuses at McDonald’s who realized that there is HUGE profits and margins in simply asking clients if they want more of what they’ve already ordered. (Smiles are free….and asking your customers to ’supersize’ doesn’t cost anything either!!) This morning I was filling my gas tank like usual. Nothing out of the ordinary. As I go in to pay, the lovely attendant says, “Hi sir! Did you know the lottery jackpot is $17 million?! How many tickets would you like?” And I thought…”Wow. Finally! Someone who gets it” After buying a lottery ticket she asks, “Would you also like a cup of hot coffee? We just brewed it fresh…” A $40 gas fill-up turned into a $50 purchase by the time she was done with me, and all it took was a couple of questions. Cost? $0. Return? 25% increase on the spot. Genius.