Refresh Media Group» Helping small business in Vaughan make more profit | Refresh Media Group

How To Develop A Mini eMail Trade Show!

Ed Roach — Sat, 28 Feb 2009 19:49:05 +0000

No matter where you look on the web, the key to making any money online is wrapped up in the list. Without one, you’ve got a major hurdle to clear. The following concept, may be your answer to fast-tracking exposure! At some point in time, you have probably visited a trade show within your industry. You saw legions of companies within your industry, selling goods from booths and visitors looking to buy or develop leads for themselves. Using this model, why not create your own mini trade show with friends or colleagues who compliment each other’s businesses? By combining the lists from say five to ten companies, who share the same target audience, put together a promotion to present a series of services to this body of contacts and feed off of each other. Here is how you could approach it:

See the rest here:
How To Develop A Mini eMail Trade Show!

Marketing Like a Rock Star, Take Two

Lennie Appelquist — Wed, 25 Feb 2009 02:38:36 +0000

Marketing Lessons From Christina Aguilera

While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques.

Learn the marketing lessons from this video:
Marketing Like a Rock Star, Take Two

The Problem With Advertising: Lesson 1

Giovanni Marsico — Fri, 30 Jan 2009 18:59:00 +0000

So let’s start with some definitions. For me, ‘marketing’ is all of the things you do to get a cheque in your hand or to get the cash register to ring. ‘Advertising’ is when you pay for media, whether its a newspaper, TV commercial, or direct mail flyer. I often hear from business owners about their experiences with different forms of advertising media. For example, I’ll hear something like “I tried newspaper advertising, and it didn’t work for me.” Here’s the problem… Its NOT that the specific type of medium doesn’t ‘work’….there are a few variables in play. FIRST – who is the target audience? If your demographic is teenagers, and you advertise in a publication targeting seniors, you have a problem (I know, this example seems obvious, but you can’t imagine how many people get this wrong) SECOND – Is the timing right? Are people expecting to see your message? THIRD – This is what I consider the most important….WHAT IS YOUR MESSAGE? It costs you the same amount to advertise in that newspaper…whether you get zero sales or 100. So the important factor is to have the right MESSAGE in the right MEDIUM. I’ll explain how to craft a great message in a future post, but if you have a specific ad you’re working on and need my help please contact me at marsicomarketing@gmail.com

Continued here:
The Problem With Advertising: Lesson 1