Social Media Revolution – Fact or Fad?
Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think it does. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account for 1%…
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Social Media Revolution – Fact or Fad?
Fired over Facebook
Teenager fired for complaining about job on Facebook
Ok – here’s the deal. Don’t put anything on your social network pages that you don’t want the ENTIRE world to know about. You on Facebook is a window to your life – or so is the perception of people who read what you post on Facebook
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What NOT to put on Your Facebook Profile
Marketing Like a Rock Star, Take Two
Marketing Lessons From Christina Aguilera
While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques.
Learn the marketing lessons from this video:
Marketing Like a Rock Star, Take Two
The “Word-of-Mouth” Paradox
Here’s a fun conversation I have with small business owners. It usually goes something like this… ME – “..so how much of your new business comes from referrals and word of mouth?” SMALL BUSINESS OWNER – “We get around 70-80% of our clients from referrals” (note – any good company gets a tonne of referrals…it can range anywhere from 50-100% depending on the industry) ME – “How much of your marketing budget do you allocate for word of mouth and referrals?” SBO – “Huh? What? What do you mean? I guess, nothing…they just happen.” ME – “Amazing. So, 80% of your business comes from referrals, and you spend all of your money chasing the other 20%?” SBO – “Doh.” The moral of this story? Maybe its time to invest some of your hard earned marketing dollars into a form of marketing THAT ACTUALLY WORKS FOR YOU. (Sorry…I’m a little passionate about this).
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The “Word-of-Mouth” Paradox