Time To Unlock Your Potential
Today I was Inspired by Yaro Starak’s recent Birthday Milestone Blog Post “ How To Become Comfortable With Yourself .” It’s great to see the journey Yaro has taken and how we can incorporate positive things into our lives to develop and unlock our potential.
You are capable of doing amazing things , of achieving all of your hopes, dreams and goals and living the life you want to live. You were born with this ability. So what happened?
Life happened. Along the way, you picked up a few limiting beliefs, behaviors and some negative thoughts. It happens to everyone. The good news is there’s something you can do about it. Here are a few tips and suggestions to begin to unlock your potential.
Recognize negative thoughts. We all have negative thoughts. We think things like, “I’m bad with money or I’m just no good at _____” all the time. We do it automatically, without thinking. So the first step is to begin to filter these negative thoughts. Start to recognize them. When you do recognize them, change them to be positive thoughts. For example, “I’m good with money or I am good at ________” If that feels to forced then consider letting the negative thoughts go. For example, you can say to yourself, “I have had some trouble with money in the past but I’m looking forward now and am good with money now.” This strategy enables you to let go of your past mistakes, and believe me everyone has made mistakes, and to positively focus on the future and what you’re capable of.
Assess your strengths. Have you ever noticed that if you receive 10 compliments in one day and one criticism, you focus on the criticism? It’s our nature to focus on the negative and the areas where we’re not so strong. However, focusing on our strengths is much more productive and quite honestly your strengths are where you’re going to achieve your success. So let those weaknesses go, ignore the criticism, and be proud of who you are.
How To Develop A Mini eMail Trade Show!
No matter where you look on the web, the key to making any money online is wrapped up in the list. Without one, you’ve got a major hurdle to clear. The following concept, may be your answer to fast-tracking exposure! At some point in time, you have probably visited a trade show within your industry. You saw legions of companies within your industry, selling goods from booths and visitors looking to buy or develop leads for themselves. Using this model, why not create your own mini trade show with friends or colleagues who compliment each other’s businesses? By combining the lists from say five to ten companies, who share the same target audience, put together a promotion to present a series of services to this body of contacts and feed off of each other. Here is how you could approach it:
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How To Develop A Mini eMail Trade Show!
The Problem With Advertising: Lesson 2
This one will be short and sweet… Most of my clients know that I’m not a big ‘fan’ of advertising – NOT because it doesn’t work – but because of the fact that I feel there are far BETTER ways to invest your marketing dollars. And here’s a quick piece of advice – for EVERY dollar you spend, please please please have a way to track your ROI (return on investment). If you spend $5000 on a magazine ad….how much business did it bring you? If you’re a small business owner, and you can’t answer this question, you’re wasting your money. Here’s an example from one of my clients… A fitness club was spending $1000/month on newspaper advertising. When I asked about the ROI on these ads, they had no idea. So I asked them to let me spend the following month’s $1000 budget on something different. The Result? $14,000 in new membership sales. (When was the last time you invested $1000 and got $14,000 in return, within 30 days?) Want to know what I did? Contact me!! : )
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The Problem With Advertising: Lesson 2
The “Word-of-Mouth” Paradox
Here’s a fun conversation I have with small business owners. It usually goes something like this… ME – “..so how much of your new business comes from referrals and word of mouth?” SMALL BUSINESS OWNER – “We get around 70-80% of our clients from referrals” (note – any good company gets a tonne of referrals…it can range anywhere from 50-100% depending on the industry) ME – “How much of your marketing budget do you allocate for word of mouth and referrals?” SBO – “Huh? What? What do you mean? I guess, nothing…they just happen.” ME – “Amazing. So, 80% of your business comes from referrals, and you spend all of your money chasing the other 20%?” SBO – “Doh.” The moral of this story? Maybe its time to invest some of your hard earned marketing dollars into a form of marketing THAT ACTUALLY WORKS FOR YOU. (Sorry…I’m a little passionate about this). : )
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The “Word-of-Mouth” Paradox