What’s Twitter and why should I care?

Twitter is a cross between a social networking platform and a micro blogging platform. You create a simple profile, you start following people, some follow you and you have 140 characters to say something about what you’re doing, thinking or planning.  People who talk about interesting, meaningful stuff and include links to blogs and articles have a positive affect on their brand. There has been lots of press coverage on Twitter including a Wall Street Journal article titled: “ Twitter Goes Mainstream .” In December 2008 HubSpot published the Q4 report on the State of the Twittersphere . Some interesting stats from this report: Twitter is dominated by new users – 70% of Twitter users joined in 2008. 5,000 to 10,000 new accounts are opened every day!

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Twitter in Business: It’s for Real!